Blue Mountain Brewery Rebrand 


Having worked with Blue Mountain Brewery on a number of projects in the past, I was uniquely positioned to handle their rebrand. Listening to the struggles with brand recognition distributors were having across the east coast and the consistency difficulties even within the brewery, I was able to create a new brand and label set that supports their much larger distribution and brand impact without divorcing from the original branding that so many faithful fans had come to know.